BOOKS:
360 Degrees of the Customer
Strategies & Tactics for Marketing, Sales and Service
by Lisa Dennis, Chuck Dennis and Lori Richardson
Marketing, Sales and Customer Service are three disciplines that all overlap at the same point; the customer. All customers touch points should be integrated with each other, a theory that makes perfect sense in the abstract, but really hard to execute in reality. This book presents some common sense strategies and tactics to help your business keep the customer promise.
Price: $ 19.00 USD
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PRESENTATIONS:
The Seven Sins of Marketing & Sales
by Lisa Dennis
Learn about the 7 most common sins that Marketing and Sales organizations make. Find out which sins your organization is committing and what to do about it. Includes a “bonus” sin, and a scorecard.
Price: $25.00 USD
Free Preview & Outline Available
Retuning Your Value Proposition for the Economic Recovery
Is your company’s value proposition in tune with today’s economy? Too many value propositions are focused on corporate concerns, rather than on prospect / customer imperatives. If you’ve had challenges getting your value proposition in a fair hearing in the past 10 months, then now is the time to consider retuning it — and to make sure that it’s well positioned for the changes that will come as the economy recovers.
Price: Free to View
PODCASTS:
Fear Not the Angry Customer
By Chuck Dennis
Price: Free to Listen
It Takes More Than Nice
By Chuck Dennis
Price: Free to Listen
Lisa Dennis Knowledgence Associates 